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The largest online Italian jewelry store
What are you looking for for yourself or for your gifts?
All the latest news and new collections from the best brands of jewellery, watches and home accessories.

More than 130 brands

Offers and discounts

On GioiaPura you'll find every day thousands of discounts on watches and jewelry!
Do not miss the opportunity to purchase high quality jewelry and watches for women, men and child at low prices.
Gifts for all occasions

Whether it's for a wedding, a graduation, a confirmation or a birthday you can find jewellery, watches and home accessories for all your special moments.

For your Christmas gifts, don't miss our selection of the best cheap Christmas gifts. Let yourself be enchanted by the many Christmas jewels and Christmas watches perfect for this special occasion!

In our catalog you can find a wide choice of jewels with diamonds among which you can select also engagement rings .

Give an emotion with GioiaPura.

Discover the gift ideas >

Jewelry store GioiaPura

Buy online watches and jewels of the best brands


On our site you can find thousands of woman's accessories, including:
- Rings Woman
- Watches Woman
- Necklaces Woman
- Bracelets Woman
- Earrings Woman

There is also a wide selection for man, you can choose between:
- Watches Man
- Rings Man
- Necklaces Man
- Bracelets Man
- Earrings Man

If you prefer to consult the catalog by category, you can immediately view all our products by choosing from:
- Bracelets
- Rings
- Smartwatch
- Necklaces
- Earrings
- Anklets
- Only time watches
- Chronographs
- Mechanical watches
- Candles

Buy watches and jewelry online has never been more simple and fun! If you have any problem, customer service is always at your disposal. The purchase is 100% secure and all methods of payment are accepted: credit card, paypal, bank transfer and cash on delivery.

You can take advantage of our special services such as gift box, elegant and refined, to which you can add a personal note.

In our online jewelry store you will find all catalogs complete and updated with all the latest news and new collections of the major brands of jewelery and watches.

Steel jewelry Breil Jewels, Brosway or Morellato Jewels, Guess, Fossil will enrich your outfit giving an extra touch! You can also find gold or silver collections, with brands such as Swarovski, Bliss and Comete Jewels, you will be spoiled for choice between jewels with diamonds or simple, solitaire necklace, tennis bracelets, pendant necklaces and bracelets of real cultured pearls!

And then: colorful jewels, comfortable and practical made of rubber, like those of the brand Hip Hop Jewels o Ops Objects, perfect for everyone. One of the latest entries in the field of jewels are the Cesare Paciotti Jewels and the 4US Jewels, of the illustrious stylist Cesare Paciotti, without forgetting the creations of Rebecca Jewels and UnoDe50.

All the men, women and children jewels in our online jewelry store are from major and guaranteed brands, from Emporio Armani to Michael Kors, from Amen to Kidult, from Luca Barra to S’Agapò. Check out the new jewelry collection Me Contro Te. Everyone can find the piece of jewelry for their self or agift.

On GioiaPura you will also find thousands of watches for sale online at unbeatable prices! Only time watches, chronographs, automatics or multifunctionor smartwatch like Garmin. Sport watches of brand such as Sector or Breil, otherwise elegant, like those of Alviero Martini Prima Classe,Tissot, Hamilton, Citizen, Bulova, Daniel Wellington and Maserati Watches. There is no shortage of youthful and fashionable watches like those of Swatch, Guess and LiuJo, or evergreen watches with a strong character like the Casio Watches. Everyone can find the right watch, even children! For them we have brands like Vagary by Citizen or Hip Hop Watches. And if you're looking for a watch with a unique design, check out the Boccadamobrand!

On the GioiaPura website you can also choose from many design pens such as those of Pininfarina.

A rich offer also at outlet prices

Are you looking for even more discounted items? Then don't miss our Watches and Jewels Outlet section: watches and jewels await you every day with discounts up to 70%. You will be able to buy online brands like Sector Watches, Breil, Philip Watches, Morellato, Guess and many others!

The catalog is enriched with home accessories

GioiaPura expands its catalog with a section entirely dedicated to home accessories. Lots of products to decorate your home with style, from scented candles to centerpieces and design interior vases. There is no shortage of gift items, perfect for any occasion: you can choose one of the beautiful silver photo frames, the the classic wedding favors or the photo albums. GioiaPura really offer many opportunities, not only classic and traditional. You can order everything you need to decorate the table, such as plates, glasses, cups signed by well-known brands such as Versace and Rosenthal. If you are looking for an object that best represents you, visit the Home section, GioiaPura offers you the best and delivers to your home with available gift packaging.

Buying online on GioiaPura is easy and fun! And if you're not satisfied with your purchase or want to exchange it, don't worry: returns are quick and easy. We are a certified website thanks to Recensioni Verificate: you can pay and buy watches and jewels in complete safety.

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