Super Offer -35%
charm unisex jewellery GioiaPura Oro 750 GP-SINO210GGT
GioiaPura charm unisex jewellery GioiaPura Oro 750 € 85.00 € 55.25
Offers -20%
charm woman jewellery Brosway Fancy FIW03
Brosway charm woman jewellery Brosway Fancy € 29.00 € 23.20
Super Offer -40%
charm woman jewellery Brosway Tres Jolie BTJM329
Brosway charm woman jewellery Brosway Tres Jolie € 6.00 € 3.60
Super Offer -30%
charm woman jewellery Sagapò Happy Ears SHE018
Sagapò charm woman jewellery Sagapò Happy Ears € 9.00 € 6.30
Offers -5%
charm woman jewellery Morellato Drops SCZ1309
Morellato charm woman jewellery Morellato Drops € 16.00 € 15.20
Super Offer -30%
charm woman jewellery Sagapò HAPPY SHA333
Sagapò charm woman jewellery Sagapò HAPPY € 12.00 € 8.40
charm Steel woman jewel Crystals CH306
Luca Barra charm Steel woman jewel Crystals € 6.00
charm Steel woman jewel Crystals CH321
Luca Barra charm Steel woman jewel Crystals € 8.00
Super Offer -30%
charm woman jewellery Sagapò Happy Ears SHE024
Sagapò charm woman jewellery Sagapò Happy Ears € 9.00 € 6.30
charm woman jewellery Sagapò HAPPY SHAR1T
Offers -20%
charm Steel woman jewel Crystals CH297
Luca Barra charm Steel woman jewel Crystals € 6.00 € 4.80
Super Offer -30%
charm jewel 925 Silver woman jewel Zircons RZ021R
Rosato charm jewel 925 Silver woman jewel Zircons € 39.00 € 27.30
new
charm woman jewellery Brosway Fancy FMP18
Offers -18%
charm jewel 925 Silver woman jewel Zircons 20075724
Bliss charm jewel 925 Silver woman jewel Zircons € 15.00 € 12.30
charm woman jewellery Brosway Fancy FPR01
charm woman jewellery Sagapò HAPPY SHAR1V
Offers -20%
charm Steel woman jewel Crystals CH301
Luca Barra charm Steel woman jewel Crystals € 6.00 € 4.80
new
charm woman jewellery Brosway Fancy FEY02
Offers -5%
charm woman jewellery Morellato Drops SCZ1302
Morellato charm woman jewellery Morellato Drops € 16.00 € 15.20
Offers -5%
charm woman jewellery Morellato Drops SCZ1305
Morellato charm woman jewellery Morellato Drops € 16.00 € 15.20
Offers -15%
charm woman jewellery Harry Potter SB0125 charm woman jewellery Harry Potter SB0125
Harry Potter charm woman jewellery Harry Potter € 59.00 € 50.15
Offers -20%
charm Steel woman jewel Crystals CH316
Luca Barra charm Steel woman jewel Crystals € 8.00 € 6.40
Offers -20%
charm woman jewellery Amen Charms CH-CI06
Amen charm woman jewellery Amen Charms € 30.00 € 24.00
charm woman jewellery Sagapò Letters SLT1J
charm woman jewellery Luca Barra Be Charm CH309
Offers -5%
charm woman jewellery GioiaPura GYPARZ0407-SW
GioiaPura charm woman jewellery GioiaPura € 24.90 € 23.66
charm woman jewellery Morellato Drops SCZ1227
Super Offer -25%
charm jewel 925 Silver woman jewel Zircons 20075735
Bliss charm jewel 925 Silver woman jewel Zircons € 15.00 € 11.25
charm woman jewellery Luca Barra Be Charm CH326
Offers -10%
charm unisex jewellery UnoDe50 Protected CHA0214TQSMTL0U
UnoDe50 charm unisex jewellery UnoDe50 Protected € 35.00 € 31.50
charm woman jewellery Morellato Drops SCZ163
charm woman jewellery Brosway Fancy FFB02
charm woman jewellery Brosway Fancy FCL03
charm woman jewellery Brosway Fancy FCL01
charm Steel woman jewel Crystals CH303
Luca Barra charm Steel woman jewel Crystals € 6.00
Offers -20%
charm woman jewellery Brosway Fancy FPR02
Brosway charm woman jewellery Brosway Fancy € 29.00 € 23.20
new
charm woman jewellery Brosway Fancy FVO03
charm woman jewellery Sagapò HAPPY SHAR1Q
Super Offer -30%
charm jewel 925 Silver woman jewel Zircons RTO004
Rosato charm jewel 925 Silver woman jewel Zircons € 79.00 € 55.30
Super Offer -30%
charm woman jewellery Rosato Storie RZLE059
Rosato charm woman jewellery Rosato Storie € 49.00 € 34.30
Super Offer -30%
charm woman jewellery Sagapò HAPPY SHA204
Sagapò charm woman jewellery Sagapò HAPPY € 12.00 € 8.40
Offers -5%
charm woman jewellery Nanan NGIO0017
Customizable
Nanan charm woman jewellery Nanan € 449.00 € 426.55
Super Offer -30%
charm woman jewellery Sagapò Letters SLT1X
Sagapò charm woman jewellery Sagapò Letters € 2.00 € 1.40
Offers -20%
charm woman jewellery Brosway Fancy FFB03
Brosway charm woman jewellery Brosway Fancy € 34.00 € 27.20
Offers -15%
charm woman jewellery Sagapò HAPPY SHA317
Sagapò charm woman jewellery Sagapò HAPPY € 12.00 € 10.20
new
charm Steel woman jewel Crystals CH348
Luca Barra charm Steel woman jewel Crystals € 6.00
Offers -20%
charm woman jewellery Brosway Fancy FMB03
Brosway charm woman jewellery Brosway Fancy € 29.00 € 23.20
Super Offer -30%
charm woman jewellery Sagapò Letters SLT1K
Sagapò charm woman jewellery Sagapò Letters € 2.00 € 1.40
Offers -5%
charm woman jewellery Morellato Drops SCZ1295
Morellato charm woman jewellery Morellato Drops € 13.00 € 12.35
Offers -10%
charm woman jewellery Harry Potter BHPSC011 charm woman jewellery Harry Potter BHPSC011
Harry Potter charm woman jewellery Harry Potter € 62.00 € 55.80
Offers -20%
charm woman jewellery Luca Barra CH197
Luca Barra charm woman jewellery Luca Barra € 8.00 € 6.40
Offers -10%
charm woman jewellery Harry Potter BHPSC002-SC charm woman jewellery Harry Potter BHPSC002-SC
Harry Potter charm woman jewellery Harry Potter € 56.00 € 50.40

Welcome to the section dedicated to Charms, beautiful pendants with the most varied facets that are perfect for combining with bracelets, necklaces and, in some cases, even rings! Among women's jewellery and accessories, charms are certainly the most versatile, because their very nature is multifaceted, eclectic and adaptable.

Charms are in fact born as a complement designed to personalise our jewellery, making it unique and tailor-made for us. That's why choosing one or more charms to enrich and embellish bracelets and necklaces is a truly special idea, a self-pampering treat for ourselves and, why not, a wonderful gift idea!
GioiaPura selects for you the most fascinating charms from the top Italian and international jewellery brands, from the most elegant models to the most casual and playful ones, up to luxury and hyper glamorous charms. To discover GioiaPura's rich selection of women's charms in detail, browse through our catalogue; you will find a well-balanced alternation of novelties, iconic products, current trends and classics.
Going into more detail, among the most particular brands of women's charms, we highlight Rosato, with its gold and silver jewellery with the most varied symbols: from animals to rainbows, natural elements inspired by vegetation or the sea, crosses, hearts, stars and lucky charms. Many of the Rosato charms are also embellished with coloured stones and shiny cubic zirconia. Also lovely are the Amen charms from the Letterami collection, each dedicated to a letter of the alphabet made in rhodium-plated silver and embellished with white cubic zirconia. Then, to say the least, the Morellato charms are iconic. Morellato was in fact one of the first jewellery brands to enrich its product catalogue with colourful and precious charms to match its women's bracelets. An idea that immediately found favour with women enthusiasts.
Today, in fact, who can say they don't have at least one charm bracelet in their jewellery box? And if not, no panic!

Browse the GioiaPura catalogue and we are sure you will find the perfect charms to personalise your bracelets and necklaces of the heart with taste. You'll be spoilt for choice, from those signed GioiaPura to the creations of top brands such as Boccadamo, Sagapò, Luca Barra, Swarovski, Brosway and many others! Take a look and choose your favourite charms.

Our offers
Our new items

top brands